Three stages of escalating commitment. Transparent economics. No perpetual rake.
Book a free Concept Brief →Eight lines. Every number is the deal — nothing hidden.
| Line | Amount | What it covers |
|---|---|---|
| Concept Brief | €0 | 30-min intake call. Anvilda's CEO-agent prepares; a founder joins for high-value leads. Output is a written go / no-go on fit. |
| Build Brief | €1,000 | Two-week turnaround. Anvilda's architect agent produces the full Build Brief: scaffold spec, Oracle v0 (vision, ICP, growth strategy), market entry plan, 90-day milestones, kill criteria. One Marco-or-Gerben call included. €750 refunded if Anvilda declines; no refund if operator declines after seeing the brief. |
| Build & Launch | €2,000 → €5,000 → €8,000–10,000 | Setup curve. Pricing rises with company complexity. Triggered by the operator signing the Build Brief. Scaffold + agents + vault + domain + brand + 90 days of operations. Operator owns the company outright at handoff. |
| Operations | €500 / month | After the first 90 days. Runner uptime, infrastructure, agents, fair-use envelope for AI consumption. Heavy AI metered as pass-through with margin. |
| Equity | 5–20% flat from day one | Negotiated per deal. Aligns Anvilda's incentives with the operator's exit, not just the monthly retainer. Released to the operator if Anvilda's contract ends. |
| Marginal rev share | 20% (tier 1) / 15% (tier 2) | On marginal revenue above a baseline, not perpetual. Re-baselined at exit. Not added to setup — a separate alignment line. |
| Substitutive exit fee | 20% of net sale proceeds | Replaces (not added to) rev share at exit. Operator decides when and to whom to sell. |
| Kill / archive | €200 | To wind a company down cleanly. Domain released, repo archived, credentials revoked, certificate of shutdown issued. Failure is a normal product state. Waived when the operator engaged in good faith but the market signal didn't land. |
P&L illustrative. Assumes €5k setup, €500/mo retainer, 20% rev share on €2k/mo revenue by month 6, token COGS at ~€3,500/month (Anthropic Sonnet-class fleet). Gross margin figures are directional; actuals vary.
| Line | Month 1 | Month 6 | Month 12 |
|---|---|---|---|
| Setup revenue | €5,000 | — | — |
| Retainer revenue | €500 | €500 | €500 |
| Marginal rev share (20%) | — | €400 | €800 |
| Total revenue | €5,500 | €900 | €1,300 |
| Token COGS | ~€3,500 | ~€3,500 | ~€3,500 |
| Gross margin (Month 1) | +€2,000 (~36%) | — | — |
| Gross margin (Month 6 / 12) | — | −€2,600 (negative) | −€2,200 (negative) |
The company runs at a loss on operations from month 2 until revenue share + retainer crosses token COGS — typically month 9–14 at €2k/month operator revenue, or earlier if the operator's business scales faster. The setup fee funds the first months. Retainer + rev share build toward breakeven. Equity and exit fee are the upside leg that makes the model work at portfolio scale.
This is honest about the economics. Anvilda is not cash-flow positive on a new company until it is past early operations. The bet is on the portfolio, not on individual unit economics in month 1.
€0 → €1k → €5–10k. Three gates, two filters. We do not ask a stranger for €5–10k.
Free intake call. Anvilda's CEO-agent does the prep. A founder joins for high-value leads. Anvilda calls go / no-go plainly. Filters bad-fit concepts before refund problems.
Two-week turnaround. Architect agent produces the full spec — scaffold, Oracle v0, market entry, kill criteria. Counts toward the Build & Launch, so the marginal next step is €4–9k, not €5–10k. €750 refunded if Anvilda declines; no refund if operator declines. The operator keeps the brief.
Triggered by signed Build Brief. Anvilda spins up the runner, registers the domain, creates the logo, sets up email. Runners flesh out the Oracle to v1. The operator finalises the Oracle within 14 days. Runners then build the leadsite + app shell. At Day 90: paying customers or signed LOIs (graduates to €500/month operations), pivot, or wind down.
A €1M/yr business pays Audos €150k/yr in perpetuity with no buyout path. Anvilda's 20% substitutive exit gives the operator a buyout. Different deal.
Free platforms earn from the outcome — typically 15–20% of revenue in perpetuity (see Audos). Anvilda charges to build because building costs real money: scaffold engineering, architect agent cycles, domain and brand setup, 90 days of operations. Paying €1,000 for the Build Brief means you own the output, you've filtered out bad-fit concepts before anyone invests further, and Anvilda's interests are aligned to your success rather than to keeping you on the platform.
The staged flow means you never pay €5–10k before you've seen the Build Brief and decided it's worth proceeding.
You can exit with 90 days' mutual notice at any point after the build. You keep the IP — the repo, the Oracle docs, the domain. Anvilda releases its equity stake. You pay the €200 kill / archive fee for a clean shutdown (domain released, repo archived, credentials revoked, certificate of shutdown issued). The kill fee is waived if you engaged in good faith but the market signal didn't land.
No refunds after Build & Launch begins. This is spelled out at the Build Brief stage, in plain English.
The operator owns the company IP outright at handoff — repo, Oracle docs, customer data, domain, brand. Anvilda holds equity (5–20%) and a rev share / exit fee right, but these are financial interests, not ownership of the work product. If Anvilda's contract ends for any reason, the equity is released back to the operator.
The €500/month retainer covers a fair-use envelope for AI consumption. Heavy usage above the envelope is metered as pass-through with a margin — you see exactly what the cost is. If Anthropic raises Sonnet-class model prices materially, Anvilda will notify operators 30 days in advance and the retainer will be adjusted. The model fleet is not locked to Anthropic — if a cheaper equivalent emerges, Anvilda will migrate. Token COGS are a shared risk, not a hidden fee.
Typically month 9–14, assuming ~€2k/month in operator revenue generating a 20% rev share. The setup fee funds the first months. From month 2, token COGS (~€3,500/month) exceed retainer + rev share. Anvilda is not cash-flow positive on a new company until past early operations.
The P&L illustrative table above shows the exact numbers. The bet is on the portfolio: equity and exit fees are the upside leg that makes the model work at scale.
Equity is negotiated per deal during the Concept Brief or Build Brief stage, before any money changes hands on Build & Launch. Factors include concept complexity, market size, operator track record, and expected Anvilda operational load. A lean SaaS in a proven market might be 5%. A complex marketplace requiring heavy agent engineering might be 15–20%. The range is the deal — there is no formula.
Anvilda holds the equity from day one. It is released back to the operator in full if Anvilda's contract ends.
Operators must respond to Oracle questions within 14 days of receipt. Pauses beyond 30 days trigger a €500/month storage fee, or archival. This is not punitive — it is how runners stay healthy and other operators get their cycles. The foundry cannot run if one company idles the queue.
At the 90-day gate, Anvilda reviews traction: paying customers or signed LOIs graduate the company to €500/month ongoing operations. If traction is thin, two paths remain: one free re-scaffold (pivot), or a clean wind-down for €200. There is no automatic rollover — every company must hit the gate. Failure is a normal product state; the goal is to learn cheaply and move on.
Not directly — equity is held until exit or contract end. At exit (sale of the company), the substitutive exit fee (20% of net sale proceeds) replaces the rev share. You decide when and to whom to sell. Anvilda does not run an exit marketplace or broker the deal — that is your decision. The exit fee is a one-time charge at sale, not an additional layer on top of rev share.
Yes. The €1,000 Build Brief fee counts toward the Build & Launch cost, so if you proceed to a €5,000 build, the marginal payment at that stage is €4,000 — not €5,000. The Build Brief fee is a deposit, not a separate charge on top of setup.
Book a free Concept Brief. Anvilda's CEO-agent prepares; a founder joins for high-value leads. We call go / no-go plainly.
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